02.11 | Neely Lee

Mystery Shopping is an observational research method that allows to check and validate the user experience. This is done by having trained “shoppers” to go through product or service interactions and report back with a detailed summary of their experience. I found that this method is quite similar to A/B testing and thought it would work well because both are done by users going through the raw service experience. Instead of checking what version of a feature brings more user engagement, the mystery shopping method allows researchers to go through the overall experience of a service.

02.09 | Neely Lee

A/B testing is a randomized experiment testing with variant A and B to see which variant performs better and is more effective to users. It is known to be the simplest form of a controlled experiment that is done usually on online websites and apps. Variant A and B are usually the two versions of a single variable that the researchers want to test for users. By looking at the behaviors of users using type A and B, researchers are able to collect data to understand user engagement, user motivation, and opportunities.

02.04 | Neely Lee

Four Chairs Exercise

The four chairs activity was an eye-opening experience for me. I thought the way the exercise was structured made me think and empathize with my peers in a different way. I enjoyed the fact that each chair had a specific role to play. I first hesitated to listen to my peers’ personal thoughts but I felt some sort of responsibility to listen carefully to the speaker. When the speaker was talking, I listened closely to the tone of voice and choice of words the speaker was using so that I could translate the speaker’s emotion and…

Bon Bhakdibhumi & Neely Lee


Over the last few years, the world has become more accustomed to the need for acceptance, empathy, and equality. As designers, it is necessary to recognize and react to these changes. Hillary Carey’s lecture on the future of diversity and social justice in design reminded us that we have the ability to positively impact the lives of diverse groups and open new opportunities for change. In this post, we discuss how we can increase inclusivity through our work, examine an example of existing inclusive design, and reflect on why designers need to practice inclusive design.

Neely Lee

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